Memory Lane
Memory Lane is an Ice cream brand that is inspired by childhood memories with flavors and packaging that bring a sense of fun and childhood nostalgia.
Art Direction: Jason Kernevich
Branding, Packaging, Illustration
Research
I decided to design pints of ice cream so I knew I would probably be designing for a younger audience who would be buying ice cream for themselves or to share with friends. I started by looking at other brands of ice cream and how they designed their packaging, and I was really inspired by the use bright colors and illustrations that wrapped around and told a story.
I wanted to create something comforting and reflect sentiments of happiness.
